Harmony Hero
LOGITECH
Harmony Hero
DIGITAL, SOCIAL
Challenge:
The Harmony Remote is a high end universal remote to control several entertainment devices. It works through walls, can be controlled by a smartphone or tablet, and can control up to 15 devices. Praytell wanted the target audience of male, tech enthusiasts to feel that power, and make the device stand out in a competitive market.
Execution
Praytell created a Facebook tab where a user is able to choose their own storyline, ultimately saving the day using various features of the Harmony remote. At the end the user has a superhero story to share where they are the star.
Art
by Yeri Kim
Project
Harmony Hero
Client
Logitech
Agency
Praytell Strategy
Role
Art Direction, Visual Design
Date
2013. 8.
